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Are you kidding me? A rant on overpriced, useless fitness equipment.

Wednesday, August 25, 2010 by  
Filed under Daily Blog

August
25
2010

I was just flipping through a magazine, and as I got towards the back I saw the usual barge of ads for various different pieces of fitness equipment, supplements, gizmos, gadgets and exercise programs. Not only were most of the items I saw very expensive, most were completely useless. At best these items are just overpriced spins on stuff that actually works. For example, I saw an ad for an extremely ugly piece of cardio equipment that looked as if someone attached a walker to the front of a wheelchair with a postmodern design. Garish aesthetics aside, I almost fell out of my chair when I read the ad copy: “EXERCISE IN JUST 4 MINUTES A DAY”. The ad went on to say “…delivers a high-intensity, short duration workout in exactly 4 minutes.” Look, I’m a big fan of HIIT, but 4 minutes? Sorry, that’s a warm-up. Oh, I saved the best part for last. Do you know how much you’ll pay for this cardio device? $15,000. That was not a typo. Fifteen thousand dollars. Patrick Batemans of the world, I’ve found your cardio machine. Cardio equipment that costs as much as a car. Unbelievable. It’s so silly that I can hardly get my mind around it. I guarantee I could put together a more effective HIIT cardio workout with a $5.00 jump rope and a small, solid box.

I can’t believe the overpriced junk that some people will buy when all they really need to do is stick to the basics: learn to eat healthy, get some cardio in 3 or 4 times per week and lift weights. That’s it! The most dramatic part of my transformation was during the first 4 or 5 months when I lost more than 50 pounds of fat. I accomplished that with a crappy 10 year-old bike, a few dumbbells and a department store bench with plastic cement-filled weights. If you’ve got a weight problem and think throwing money around is going to solve it, you’ve got it all wrong. Over the last eight years I’ve received tens of thousands of emails from people who want to lose weight, add muscle and get in shape. Some became success stories, and some did not. One thing I’ve learned, both from firsthand experience and from those who have succeeded, is that there are no shortcuts and there is no substitution for hard work. The sooner you realize that the sooner you’ll reach your goals.

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